Marcus Jon Aitman
Marcus Jon Aitman
The brief? Launch a National DM calling for mature experience seekers to 'Try the Untried' with the Honda Jazz. We worked with illustrators at Studio Muti to create a fictional landscape that tied all the unusual and quirky activities in the TVC tog

Honda Jazz

The brief? Launch a National DM calling for mature experience seekers to 'Try the Untried' with the Honda Jazz. We worked with illustrators at Studio Muti to create a fictional landscape that tied all the unusual and quirky activities in the TVC tog

The brief? Launch a National DM calling for mature experience seekers to 'Try the Untried' with the Honda Jazz. We worked with illustrators at Studio Muti to create a fictional landscape that tied all the unusual and quirky activities in the TVC together.

Our inspirational map was a great way to show how the Jazz is the perfect vehicle for anyone to get out there and try the untried.

Our inspirational map was a great way to show how the Jazz is the perfect vehicle for anyone to get out there and try the untried.

The eye-catching illustrations perfectly made sense of the TVC, and the map became the perfect format to write playful and engaging copy that showed off the car's features.

The eye-catching illustrations perfectly made sense of the TVC, and the map became the perfect format to write playful and engaging copy that showed off the car's features.

The illustrations enabled us to carry the themes of exploration and discovery across any platform. It looked rather neat in press, and in dealerships too.

The illustrations enabled us to carry the themes of exploration and discovery across any platform. It looked rather neat in press, and in dealerships too.