Bridgestone’s European sponsorship platform was established and run by We Are Fearless. “Chase Your Dream, No Matter What” is about overcoming obstacles and keeping going along the path to success. Becoming an Olympian is hard, and requires a strength of spirit. This is something that Lutalo Muhammad, our latest UK ambassador, has by the bucket load.

Lutalo’s story is the latest in a long line of stories produced all over Europe with inspiring Olympic Ambassadors.

hero film

This long-form piece of content tells the story of bouncing back from defeat, keeping focussed and never giving up. Lutalo came within 1 second of being Olympic Champion and lost out at the very last second. Having come so close he gave an extremely emotional interview to the BBC which was the starting point for the entire film.