Creme Egg Hunting Season
Hunting Season 2018
Hunting Season had turned Creme Egg fanatics into an online army, and this year we wanted to give them something that mattered in the real world. So we built Creme Egg Camp. The perfect destination for fans to enjoy the thrill of the hunt, share their love for Creme Eggs and tuck into some delicious dishes.
Cracking attention to detail
We had a hell of a lot of fun designing Camp, and every detail mattered. With an overload of egg puns and plenty of playful surprises, Camp was an instagrammer's paradise and a hotspot for fans.
4000+ Fans visited camp
£26k raised for the Prince's Trust
Media created 175m OTS
Sales grew 22.8%
We created heaven for Creme Egg lovers.
The Lesser Spotted White Creme Egg
Fans had been whipped into a frenzy by the release of the rare white Creme Egg in shops, and we jumped on their eggcitement with an online game that gave them another chance to win.
In total we had 41,497 entries on the white chocolate Creme Egg competition in just a few days.
A bake off special
The nation's favourite Bake Off hopeful, Liam, proved his baking prowess with a Creme-Egg stuffed pancake masterpiece. Paul would be proud.
Fongoo
What's better than a Creme Egg? A molten mixture of Creme Eggs that's ready to be dipped and dunked with juicy strawberries.