Marcus Jon Aitman
Marcus Jon Aitman
Christmas called for a fresh take on Cadbury’s Cadvent campaign. So, after asking the nation what would make their Chritmas, we decided to play Santa. We made 25 Christmas wishes, big and small, come true all over the UK.
Our films made for some very festive watching and delivered a healthy sprinkling of Cadbury magic on Facebook, Twitter, YouTube ads and in the digital out-of-home.
Of course someone was going to wish for lots of choc. So we prepared a BIG Christmas surprise behind our first advent calendar door - a giant advent calendar chocolate. Originally meant to launch as a live YouTube masthead, the production on this shoot was BIG too, and Little Dot's director, Paddy Hughes, helped us to deliver!
Ooh la la indeed. With a helping hand from the one and only Thierry Henry we added a little va-va-voom to Christmas.
We'd done big, now it was time to go small. Our fleet of mini trucks helped us to deliver Christmas choc up and down the country - and pick up a few smiles too.
Another biggie came in the form of our super-size Christmas cracker. Confetti canons, chocolate and a bit of brute force made it a bangin' surprise!
Our custom-knit wooly jumper made sure that the whole family could get together on Christmas day.