Oreo X Lewis Capaldi
Oreo’s number one barrier to purchase - taste. How do you get people to think they are tastier without changing the product? DUNK IT IN SOME MILK. It’s been the same campaign in the big-ol-US-of-A for decades, but not here. So if we want to get discerning Brits to pick up the cookies we need to do more than just tell them to dunk in a glass of milk, we need to show them how it’s done…
But we didn’t just want to show people either, ads are far to easy to ignore. So we teamed up with superstar in the making and all-round funny man Lewis Capaldi. We cashed in on his unexpected sex-appeal and got him to pre-twist, pre-lick and pre-dunk a whole packet of limited edition cookies. Then, we gave fans the chance to buy them. Disgusting? Bizarre? Genius? Well the public and the press felt that it was a bit of all 3.
Not only did we get the public talking, but we got the press buzzing too! From industry to consumer press and even radio dj’s. This was a great result, with thousands of comments and shares and millions of impressions.
