Cocoa Life is a $400 million initiative that invests in farmers, their families and communities to ensure the sustainability of Cadbury chocolate. We wanted to create an authentic and credible film series that helped teach our fans about the amazing work Cocoa Life does in Ghana, so we jetted off to Africa to get real stories from those whose lives have been transformed by the programme.
The bold, cinematic shots beautifully lift the first person narratives and show a very human and positive side to the brand. This is given a more naive and charming feel by cute illustrations and titles by illustrator Daisy Gatehouse.
A lesson in cocoa
Bassed around the key pillars of Cocoa Life we made 8 short films to live on social media of Mondelez brands around the world. They were cleverly targeted at to more engaged audiences, which allowed us to break the usual rules that keep content down to just a few seconds. The longer form allowed us tell more personal and interesting stories.
The key pillars
Mo: farming
Meet the farmer who's now top of the crops thanks to an education in farming by Cocoa Life.
Rebecca: community
Cocoa Life helps build and support communities... let Rebecca show you how.
Solomon: youth
Meet the next generation of cocoa farmers - the boys and girls who are proud to step into their parent's shoes.
Ohene: environment
Practical training and support has helped farmers protect the natural environment.
Asare: livelihoods
Asare proudly shows us how he supports himself in the off season.
But there's more...
Clement: children
Cocoa life is looking after the future generation too. Clement shows us around his newly built school and tells us about life at home.
Esther: female empowerment
Cocoa life is bringing some girl power into communities - giving women equal opportunities and a voice too.