9 cities.
9 nights.
15 bands.
1 unforgettable tour.
This was the
Bud Live Project.
To cut through to a younger demographic and give them a reason to love Budweiser, we took the brand on tour, with some epic up and coming bands.
Together with our British artists we created epic fan experiences for students up and down the country. The tour boosted the brands cool credentials and gave them the chance to connect with fans through a shared passion point - music. We filmed the whole thing for digital, and captured gig footage and exclusive interviews with the bands. It was a hit.
Weekly music content featuring our bands…
Episode 1
Episode 2