Honda is a very ideas focussed accounts. They love a big concept and then work hard to track that idea through every single touchpoint for their customers.
It usually started with a big and glitzy ad by Wieden + Kennedy, but that was all they would make. Together with a talented team of designers, animators, illustrators, developers and more we would build out an entire BTL campaign to support the TVC. This was a great opportunity to explore proper old-school craft. Things that fold. Things that go whooom…
My favourite bit of dealership display…
Some of my favourite bits of old-school DM…
A map to show you all of the places you can take your new Honda Jazz on an adventure. Illustrated by Studio Muti this was a full sized fold out map. We created versions of these for every European market and even included partner offers for customers.
How do you get a rock climber to climb a wall on a printed peice of paper? Well… we created a peel and reveal. The climber was shot at different points on a climbing wall, cut out, blended into this visual and as the viewer peels up the detachable slip they reveal the progress along the way.